However, the market is still facing some challenges related to fraud, integrity, and the legitimacy of certain esports betting platforms. Who would have thought 20 years ago that esports betting would be so huge? With such a big market, though, betting on popular competitive video game tournaments has become huge. So huge that the esports betting market is expected to hit close to $3 billion in revenue by the end of 2025. One of the significant draws of esports betting is the expansion of betting markets. While traditional betting markets focus on match outcomes, esports offers much more.
Sports betting operators, including traditional sportsbooks, have recognized the potential of the esports betting market and have expanded their offerings to include esports events. These operators provide the platforms for users to place bets, offering a broad range of betting options. Their involvement helps legitimize the market and integrates it into the wider gambling ecosystem, bringing more formalization and customer trust to the industry. Despite its constraints, the esports betting market presents several lucrative opportunities. The most prominent opportunity lies in the untapped potential of emerging markets, especially in Asia, Africa, and Latin America. As esports continues to gain popularity in these regions, the demand for esports betting platforms is expected to rise significantly.
Nearly 60% of esports bettors prefer mobile betting platforms, highlighting a strong global shift toward mobile-first betting behavior. The global COVID-19 pandemic has been unprecedented and staggering, with RF switches experiencing lower-than-anticipated/higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the Esports betting market growth and demand returning to pre-pandemic levels once the pandemic is over. Reports show that over half (51%) of the esports audience is comprised of Gen Z, with millennials being about 43% of the demographic. This isn’t surprising when we imagine the typical person who plays video games. With esports betting now unibet a mainstream segment, Finland is emerging as a testing ground for cutting‑edge tools and player experiences.
Alex Coconcea, Director of Esports Data at ESL FACEIT Group, reveals insights about their partnership with Bayes Esports, unique data insights, and what their plans are moving forward. The size of the worldwide market for Esports Betting was estimated at USD 9.9 billion in 2022. In January 2021, Segev is set to become co-CEO of DAZN, the billionaire Len Blavatnik’s OTT subscription video streaming firm, it was reported. John Skipper, the chairman of DAZN, stated that Segev will contribute “a wealth of technology and operations expertise to the position. The Esports Betting Market is experiencing significant growth driven by various factors. The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements.
This shift brought a surge in viewership and increased the demand for esports betting across global markets. Originally known for fantasy sports, DraftKings has expanded into esports. It offers odds on major events and helps drive demand for esports betting among traditional sports audiences. According to The Business Research Company, the esports betting market share grew from $11.22 billion in 2024 to $12.66 billion in 2025.
The belief in highest margin odds as a direct route to betting profitability simplifies the complexity and nuances within the esports industry. Instead, a betting operator should focus on the bigger picture which prioritizes long-term growth and customer satisfaction. As these long-standing games develop and mature, they continue to acquire new fans. This reflects the longevity of many of these game titles and their ability to continuously create exciting fan experiences that capture – and hold – the attention of fans, new or old.
They are funding platforms that offer innovative features like crypto payments, mobile-first design, and AI-driven odds. These technologies not only appeal to younger users but also make platforms more scalable. Gamified betting interfaces and micro-betting features are now common. These features allow users to wager on in-game events like the next round winner or first kill, making betting feel more immediate and interactive. Finally, many regions still lack clear legal frameworks, which creates uncertainty for operators and users, slowing down adoption.
Markets centre on match winner, maps handicap, totals, objectives, and time-based props. Micro windows appear around spawn timers, tower plate races, and post-Baron setups. Live share remains strong because tempo indicators and vision control create anticipatory pricing hooks. For pricing communication, use concise explanations and consistent rulesets to reduce disputes. Traders calibrate around patch notes, champion presence, and lane pressure to maintain balance. The phrase lol esports betting odds appears in promotional education once for clarity.
Growing and leading companies are seeking to acquire specialist esports software providers and streaming partners. While countries like South Korea and the Philippines have massive esports fan bases and have recognized esports as an official sport, their laws on gambling are very strict. In the Philippines, licensed operators can offer services to international customers, but domestic betting is more restricted. Known for its huge prize pools in tournaments like The International, Dota 2 continues to attract bettors. Its complex gameplay allows for unique prop bets, such as hero bans, tower timings, and comeback victories.
